Fair Trade Website and Social Media

Creating the Fair Trade website

Coming into the final major project module, I knew I wanted to produce a website for our upcoming film, Fair Trade. Having produced various websites in the past, including my personal one, I wanted to create a diverse yet simple website that would incorporate webpages that will illustrate the pre-production process of the film. In this blog post, I will discuss the thought process behind creating the Fair Trade website and why I chose to integrate various webpages. Conversely, I will discuss the strengths and limitations whilst including references that inspired the branding of the Fair Trade website.

What I wanted to accomplish

Meticulously planning the film in the pre-production process by completing the shot list, floor plans and storyboards led me to create a Twitter and Instagram account for the film, to showcase each piece of paperwork. I wanted to show the audience the thought process of creating a film, because its something they might have not seen before. Posting regularly on all of the social media platforms, I brainstormed with the director, thinking of ways that we could expand the brand and show our film on a larger scale whilst interacting with the audience. That’s when I thought of creating a website.

Being influenced by other short film websites, I wanted to incorporate the traditional webpages for any short film; synopsis of the film, cast & crew biographies, behind the scenes and a contact page. Furthermore, I thought of ways on how to engage with the audience whilst generating diverse content. The aim was to produce blogposts to share on our social media platforms, that would drive traffic to our website, so the audience can get an in-depth understanding of the pre-production process of a short film, and watch it come alive by looking at the storyboards.

In various group meetings we discussed our social media presence and what we wanted to accomplish. We thought about ways that would make our production unique and ways to portray the story throughout our Facebook, Twitter, Instagram and YouTube pages. We began to incorporate a hashtag into our posts (#fairtradeshortfilm) so the audience would be able to find our content, whilst encompassing various other hashtags to generate a greater audience.

What was unique about our website than others

Having a passion for film and creativity, I started to research a diverse selection of short film websites, to generate a better understanding of why these films choose to create a website and the advantages of doing so. I noticed on all the websites they include a contact page so the audience can interact with the crew and that they contain a cast & crew biography. This is what I wanted to incorporate into the Fair Trade website, but I wanted to make our webpage unique. I wanted to show headshots of the cast & crew whilst integrating behind the scenes images from on the set of the film. I wanted the audience to get a better insight of the film and I accomplished this in various ways.

I noticed on most short films websites, that they don’t show their pre-production material. This was one of the definitive pieces of content that I wanted to illustrate on the Fair Trade website. I wanted the audience to engage with our film and to gain a better understanding of the making of process, behind a short dystopian film. On the website, I showed the floor plans, shot list and storyboards of the film so the audience can go to these pages (after watching the film), to recognise the locations and compositions that were used in the film, and to understand the different production processes in a short film.

Social media presence

Coming into the pre-production process of the major project, I wanted to create social media pages. The process of filmmaking is a collaborative art form and this maintains through social media between the storytellers and audience. Being a visual storytelling, social media allows us to use a host of various websites to spread the word about our film. Low budget films that utilize Twitter, Facebook and Instagram to promote their film, cast and future projects.  Conversely, filmmakers might not have thousands of followers or an audience that would be interested in their film, but the use of incorporating hashtags and interacting with the viewers, leaves the filmmakers to find a following and a voice within their social media pages.

Producing the two posters and artworks for all the social media pages, I began to create the Twitter and Instagram page for the film. I wanted a voice where I could engage with the audience whilst discussing the upcoming film. Creating various graphics for all the social media pages keeps the film interesting, whilst exploiting the films themes within the designs. Furthermore, I go into more detail in a blog post, discussing the poster designs I produced for our film. I produce various content for all four social media pages as well as creating the entirety of the films website. Have a look at the films social media pages and website, to get an idea of what content I’ve been producing.









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